Mugen (limitless) Puchi Puchi

Unique toy has a success now in Japan.

Have you ever seen the buffer material like this photo?
Most people here in Japan has enjoyed crushing in cushions.
We feel good crushing in,and it does good for stress-relieving.

One of the largest toy maker BANDAI made this toy.
We can crush in cushions endlessly,because it's made of some kind of gel.
The sound "Puchi Puchi" is implemented by electronic sound.